Why We Should Support Local Small Businesses - Emma Easter Handcrafted

Why We Should Support Local Small Businesses

In today's fast-paced world, there is a growing appreciation for the authenticity and charm of locally handcrafted products. The trend towards handcrafted goods has taken the world by storm, and British craftsmanship is no exception. As a part of this resurgence, I am proud to contribute to the rich tapestry of British craftsmanship.

Supporting local businesses like mine is not just about buying a product; it's about nurturing our community. By supporting small businesses, you're investing in growth, connection, and prosperity right here in Britain. Small businesses are the backbone of the UK economy, accounting for over 99% of all UK businesses and employing over 60% of the private sector workforce.

According to research by the Crafts Council, the UK craft sector contributes over £3 billion to the economy annually. There has been a growing preference for locally made and handcrafted products, driven by factors such as authenticity, uniqueness, and quality. Research by Mintel shows that more than 50% of UK consumers are willing to pay extra for handmade or artisanal products.

Choosing handcrafted products is not only an investment in quality and uniqueness but also in the people and communities that create them. Every handmade item tells a story of the skill, passion, and dedication of its maker. By supporting local artisans, you're helping to create meaningful opportunities for talented individuals and ensuring the continuation of our craft for generations to come.

British craftsmanship is more than just a skill; it's a cherished tradition woven into the fabric of our heritage. Each piece of handcrafted product is a tribute to the rich cultural legacy of our country and is in high demand both domestically and internationally, with exports reaching markets in Europe, North America, and Asia.

For me, Emma Easter Handcrafted is where passion meets craftsmanship. My studio is nestled in the serene Rhondda Valleys of South Wales, a region with a rich history and heritage, from the depths of the Rhondda's mining past to its later manufacturing prowess. It's here that every bag is born, infused with the essence of British craftsmanship and the echoes of generations past.

The Rhondda has seen its fair share of challenges. For example, the closure of Burberry's factory in Treorchy back in 2007 dealt a devastating blow to our local community. The loss of 300 skilled jobs left a void that has yet to be filled. But amidst adversity, the resilience of the Rhondda Valley prevails. As a proud artisan and business owner, I'm dedicated to preserving our heritage and supporting local talent.

As you explore my collections, you're not just purchasing a bag – you're investing in a piece of Rhondda's history, a tribute to the skill, dedication, and unwavering spirit of its people. With a commitment to sustainability and ethical practices, I take great pride in sourcing materials from nearby suppliers and reducing my environmental impact.

Facing the current cost of living crisis head-on, small businesses like mine are feeling the pinch too. As artisans, we are passionate about our craft, and we're not immune to the challenges that rising expenses bring. From juggling higher costs for materials to disruptions in our supply chain and shifts in how our customers spend, we're navigating rough waters that demand resilience and out-of-the-box thinking. But amid these challenges, we're finding silver linings – opportunities to innovate, adapt, and strengthen our ties with the community that sustains us. Your support has never been more crucial, because, in a world of mass production, the beauty of locally handcrafted goods lies in their authenticity, artistry, and undeniable charm. By supporting British craftsmanship, you're not just purchasing a bag – you're investing in a piece of my story. Let's celebrate the craft, preserve our heritage, and champion the spirit of local artisans together, one handcrafted creation at a time.
 Together, let's ride out this storm, keep creating beauty, and show the world the power of local resilience. Thank you for being part of our journey.